My client has been in business as a master jeweler for 35+ years, yet recently decided to spruce his corporate presence up with a new look. I was given free reign on creating a logo design, with not much guidance other than: “I think I need a new logo”.
In designing the logo, I had gold foil in mind; therefore I needed to make sure that there would be enough room to properly showcase that. The blocked-style “R”-icon looks sophisticated and elegant, and creates enough room for a nice shiny gold finish.
As most of his customers are very high-end, we needed to ensure that his new logo and business cards portrays the quality of his superior craftsmanship.